PLAY MOVIE

BOE is a leading manufacturer of flat panel display technologies, now entering the consumer market with their first product, the Alta TV.

Its design marked a unique opportunity in shaping the face of a new premium brand experience.


A magical product experience starts with the first touch and transforms a technical product into a lifestyle object.

Roman Gebhard
Managing Partner - LUNAR Europe

The urge for simplicity lead to ONE simple textile cable, further highlighting the screen as the star.

Tobias Wohlfahrt
Industrial Designer - LUNAR Europe

The user interface continued our quest for minimalism with beautiful typography on translucent sheets of paper focusing on the content.

Christian Moser
Creative Lead, UX Design - LUNAR Europe

It is exciting to create a consistently bold design from the overall product gesture, its materials and details, to the interface and packaging. It is very rare you get such a „carte blanche“ from a client.

Roman Gebhard
Managing Partner - LUNAR Europe

It is exciting to create a consistently bold design from the overall product gesture, its materials and details, to the interface and packaging. It is very rare you get such a „carte blanche“ from a client.

Roman Gebhard
Managing Partner - LUNAR Europe
ORDER FROM BOE

Currently available in China – more countries coming soon!

INDUSTRIAL
DESIGN

INTERFACE
DESIGN

USABILITY
TESTING

PACKAGING
DESIGN

ENGINEERING
SUPPORT

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Copyright © 2015 LUNAR Europe GmbH. All rights reserved. | BOE Multimedia Technology Co., Ltd (BOEMT) is a subsidiary of BOE Group. | Thanks to Christian Clavadetscher for the breathtaking nature footage.